I grew my Tik Tok by 1,800% with Human Design & a personalised cosmic engagement strategy
Yes you read that right...let's talk about it!
Hi Gorgeous,
I’m excited to share behind the scenes of my social media strategy in this email today as I know that growing your audience online is a BIG goal of most entrepreneurs and business owners! Over the last year I’ve gone HARD on growing my platforms and exploring new ones and the results speak for themselves! In the last 6 months I’ve grown my Tik Tok by 1,800% (YES YOU READ THAT RIGHT!), my IG by 92%, my Youtube 374%…Many of you on this list have just found me in the last 6 months and I’m so excited for you to be part of the Cosmic Queen fam!
For my business owners, I want you to know that these numbers are NOT about vanity metrics. It’s not about how many “followers” you have, your strategy needs to be about building a highly-engaged community that is excited to be supported by your work and is interested in buying now or in future. I literally had to stop taking discovery calls last month for my 1-1 mentorship and create an application form to handle the volume of interest coming from Tik Tok and my podcast…this is a great problem to have!
I don’t “do it for the likes”…The primary place I have ever attracted 1-1 high-ticket clients in my business has always been social media and after that, through referrals from clients who found me on social media. I’ve seen the rewards of building a highly-engaged online community and I’m passionate about helping other entrepreneurs like YOU to do the same.
The primary way I’ve developed my winning social media strategy is with insight into my personal Human Design & Astrology. I call this “the cosmic cutting edge” and I want you to have it too! Doors are now OPEN to my LIVE Human Design course “The Design” right now. The Earlybird is on now which is a generous $444 off, AND the first 2 people to pay-in-full get a 1-1 session with me included! I’ll only be running this course once this year and this will be the LAST time I run it LIVE!
JOIN THE HUMAN DESIGN COURSE HERE (4 x $278 EARLYBIRD)
Read on for more about my social media insights and, if you have questions for me about this…read how to get your question answered below!
How I grew my Tik Tok by 1,800% in the last 6 months:
I plan on breaking this down even more on my podcast and if you have specific questions you’d like me to answer, please share them in the comments section below!
When you’re looking to grow your community (I say community instead of “audience” because business owners want to attract engaged ideal clients not just silent observers) and platform on social media, you need to take into account 3 things:
The social media platform’s style, vibe and unique selling point
Your business goals (ie: selling a specific offer / building a platform to sell a book / attracting brand sponsorships, etc)
Your personal magnetism according to your Human Design & Astrology
When I approached Tik Tok as a newbie, I knew that it was a platform famous for dancing and trending music/sound videos. I knew the audience skewed younger (but not really anymore!) and I knew that it was VERY different from IG in that people valued authenticity and realness over aesthetics and perfection. I also decided to ignore a lot of conventional Tik Tok advice and grow my account using my cosmic blueprint instead…it worked.
I knew I needed to lean into what makes me, ME. I walked my talk as a cosmic coach and leaned into my Human Design and Astrology. Specifically, I’ve noticed that, in my most viral and popular content AND in the content that converted the best to course/client signups (2 different types of content FYI), this is what worked:
My 2nd Line in HD meant people wanted to learn my unique and CREATIVE METHOD and approach to Astrology & HD. My Midheaven Archetype content is the best performing and that’s no surprise. 2nd lines need to lean into their unapologetically unique and innovative ways of doing things. Even if it bucks conventional teaching. Also the crowns…people love the crowns, very 2nd line iconic-image-making-strategy!
My 5th Line in HD meant that teaching and education-style videos did very well for me. This wouldn’t work for everyone but 5th lines…people love it when you simplify the problem or solution specific to them!
My Manifesting Generator energy comes through naturally when I batch-create content weekly in HIGH passionate energy. People much prefer that to my quieter thoughtful videos and I would NEVER script my content because of this.
My Sagittarius MC wins the day when I start my videos with a controversial-sounding hook. My video with the hook, “I love making Astrologers mad…” has 1.5M views right now…I’ve tried this hook several times and it always gives my biggest numbers. People want the “hot-takes” from me which is at odds with my Libra Sun and Pisces Rising (often what people say to use for branding…DON’T) but VERY on-brand with my Sag Midheaven.
This is just the start, I haven’t mentioned my Human Design centers or Motivation or Gene Keys yet! These have all come into play in my social media strategy. There’s so much to share but I hope this clicks for you and inspires you to use your own HD boldly in your social media strategy.
Put any questions you have about how to do this in the comments below and I’ll choose some to answer on my Podcast.
Don’t forget to checkout my Human Design Course and if you are interested in 1-1 mentorship with me, apply here.
-Rachel x